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Digital Marketing may have numerous benefits but it takes time to understand how it works. With everything increasingly becoming online in the 21st century, it becomes essential for coaching institutes to make efforts to reach the top. While institutes do not need to invest much time in marketing, the key to any successful business is increased reach and engagement.
In the last few decades, technology has come a long way and whether it be laptops, mobile phones or any other devices - the search for our target clients is closer than we think.
There are unlimited tools that claim to be the best fit for your business. However, all tools are not easily accessible and they may not be relevant to the kind of coaching institute you are running. For this reason, we have specially handpicked 8 best free tools that will not only help you understand how the online world works but they will also assist you at every step of the process.
Since all the information that we post on social media ultimately ends up on Google, this tool is one of the most essential. It is important to track and monitor the results of all our online marketing activities. This tool helps us analyse engagement, demographics, target audience and the daily traffic that all our pages are receiving. It can help us understand our strengths and give analytics on the areas that require improvement.
As you expand and scale your business, it might get difficult to put marketing as a priority. To make your work easier, HootSuite is a management tool that gives you the ability to plan at every stage of your business. You can delegate work by adding more accounts and decide to schedule according to what suits you. The best part is that the tool sends you constant reminders and makes sure that you are consistent with your marketing campaigns.
Social Media channels like Facebook, Instagram, Twitter etc. play a major role in growing your business. Even though they offer a wide variety of features, handling all these channels is not easy. Buffer helps you build your brand and engage your audience. The first step to increased engagement is increasing followers and this tool gives you the correct insights to achieve this goal.
With the help of Buffer, you can post content, create campaigns, schedule posts and manage your whole social media accounts through a single platform.
The most common way to increase engagement is through email marketing. Even though old, it gives the best results each time. MailChimp is a professional tool that helps you design and customise eye catchy email templates as per your coaching institute. Image uploads, catchy captions, scheduling and many more features that guarantee you an increase in your client base.
Content is key and what attracts the readers is posts with no grammatical errors. However, with the kind of work each teacher has on their plate, silly mistakes are natural. Grammarly helps you identify errors in your content and helps you perfect your sentence framing. The tool is user friendly and can also be used in your daily emailers.
Getting your content easily discovered can help your coaching classes. For every keyword search on the Google Search Console, this tool displays the CPC(Cost per click), Volume and the competition. This helps in identifying keywords which can be used in your blogs. Using these keywords, your blogs pop-up high on search.
It is one thing to get to know your clients but it is another to be aware of what they are saying about you. This is where Mention comes in handy. The tool monitors your target customers and gives you daily reports on what is being said about you. You can download these reports and command the tool to create customised statistical and numerical reports too.
The clients like colour and images that are pleasing to the eye. Use pre-built templates, and drag elements into place to create custom images to share.Thanks to Canva’s integrated social sharing you can easily share them directly to social media with a few taps on your phone screen. If you just need a simple image editor, then Canva is a great free tool.
Without a doubt, these tools deliver results when used individually. However, if you find the right combination of all these tools and put them to use, no one can stop you from reaching as many students as possible! With the right campaign and plan, you can use these tools to get the desired results for your coaching class.
As technology continues to evolve, these tools have huge benefits that will help your business reach heights.
If you are looking to improve and evolve your marketing business, you have hit the jackpot! If you want to share your experience with similar or some other marketing apps, write to us at anoushka.chopra@winuall.com
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