March 26, 2022

How Webinars can help boost the Admission Process?


With it increasingly becoming a remote world, where the living rooms are turning into classrooms and offices, and in-person meetings have transformed into Zoom meetings, webinars are the best substitutes to live events. It is a substantial way to connect with the potential audience and conduct introductory events, training programs, educational sessions, etc.

Data shows that the use of webinars has increased by a margin of 162% in the past years. With audiences engaging with over 61 million hours of content.

What is a Webinar and how does it work?

A webinar can be explained as a seminar held via the web. This virtual event is conducted and attended by an online audience with the aid of the internet.  

What are webinars?

Via this setting, the host inspires or educates his/her audience with information on a certain topic. And while the attendees are rewarded with knowledge of a particular subject, the host either gets a direct monetary reward (if the webinar is paid) or gets the opportunity to market their brand or product via the webinar. For instance, you can conduct a free demo-webinar on a course that you offer, and inform them all about what it is and how it’s different and beneficial, such that it intrigues them to know more.

This cost-effective method not only aids in increasing reach, and lead generation, but also adds a personal touch that creates a connection and trust which will surely be beneficial in the long run.

Webinars and admissions  

A student would without a doubt have a number of questions prior to their admission. And as an institute, it’s your responsibility to not only clear those but also, counsel and guide them in the right direction. Webinars act as a catalyst in this matter as they can help you impart all the information about your university/ coaching class or about a specific unique or less popular subject that you teach. It could be an informative session wherein you tell them all the highs, achievements, and how it would be a good decision for your students to be a part of it. Acting as the perfect marketing tool while neither of you leave the comforts of your home.  

How can you host a successful Webinar?

It shouldn’t only be informative, but an interactive and captivating session too. And to make that happen, as a host here are a few points that you can enhance your webinar with:

  • Use the right platform ­– what platform you use plays a vital role in how smoothly your session can be held.
  • Stick to the schedule – start and end on time, and include all that you had to. Remember, discipline is always impressive!  
  • A good speaker – the speaker is the star of the show. Hence, you must make sure that you are well-informed about the topic and the questions related to the same. And carry it out in the right flow and in an intriguing manner.
  • Make your webinar more alluring, by taking aid from factors like ppt, polls, videos, photos, question hour, etc.  
Tools for webinars
  • Take action - before ending the session, get the details of all those interested in the course. And be in touch with them until you close the admission. 
  • Lastly, don’t end without providing them with the website and social-media details so that they can continue with their research. Remember, that there always are a few students who would want enough time to research on their own before they take action. So give them that, but do keep sending timely reminders.   

Winuall offers a webinar feature that helps you host your live session. Go to manage course > create a course > webinar, to conduct one for yourself. It’s also compatible with different platforms and helps you promote on varied mediums too. And finally, the interface is made such that it provides you ease!

Also Read :

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Syeda Ruqayyah Banu
Marketing Executive, Winuall

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